【aestura atobarrier 365 cream with ceramide】Corporate Responsibility Is Taking On a New Meaning

发布时间：2024-09-29 12:22:56 来源：memory loane cottages dooval's oak 作者：Knowledge

Doing the right thing in business is aestura atobarrier 365 cream with ceramideno longer synonymous with philanthropy. It now means investing in your people, future talent, environmental impact, and long term business priorities. In fact, in its newly released

2018 company rankings

, JUST Capital emphasized how “just” companies are also very business-minded. Over the course of the year, companies ranked by JUST Capital

consistently outperformed

those not ranked.

The JUST Capital ranking looks at what matters to Americans when it comes to corporate responsibility. While it was no surprise many of the attributes found in JUST 100 companies were also consistently talked about in 2018—equal pay, flexible work hours, a focus on diversity, a good showing of female leadership—what I found most interesting is what isn’t necessarily considered of top concern now.

Those issues, however, will be increasingly more important as companies strive to become more socially minded in the future. These include:

Job training

Job training is a topic that will become more prevalent as companies strive to become more focused on people. With the looming threat of automation, companies need to consider investing in reskilling. For instance,

IBM

has already invested in

vocational training schools like the Pathways in Technology Early College High Schools (P-TECH) to prepare the next generation of workers for jobs that range from engineers to digital design developers.

AT&T also

recently initiated

a $1 billion effort to retrain 250,000 employees in science, technology, engineering, and math with the aim of staying competitive in areas such as data science, cybersecurity, and computer science.

Transparency

Transparency will also continue to play a larger role. Consumers access online reviews and discussions, and even social media accounts of CEOs as a means of gaining more access and knowledge about products and companies. So, it’s only natural that transparency will be integral to the future success of JUST businesses.

For example, in response to pressure from consumers inquiring about product ingredients,

P&G committed to sharing online

all fragrance ingredients—which were reduced to 0.01% for all products—by the end of 2019.

And Patagonia, a company dedicated to

sustainable business practices

, has taken a very public commitment to ensure every step of its supply chain focuses on the highest of ethical and environmental standards through its “

Footprint Chronicles

,” whereby the company publishes detailed reports of its manufacturing process, product sourcing policies, and fair wage practices.

Story continues

Privacy

In today’s world, privacy and a company’s ability to secure personal data has become an essential component of strong business practice.

Facebook

, for instance, is in the news

yet again

for exempting business partners from its usual privacy rules, allegedly allowing companies like

Netflix

and

Amazon

to access user’s friends and private messages. It’s not just criticism—Facebook is

also being sued

and accused of deceiving people “about who had access to their data and how it was used.”

As companies store additional data about consumers, hackers are becoming more sophisticated and data breaches even more common.

Google

, Amazon, and other companies that produce smart home products are

getting more pressure

to ensure their devices—such as Google Home and Amazon Echo—protect consumer’s private conversations and prevent video footage from falling into the wrong hands. Therefore, the ability to protect the privacy of users will be an even more significant attribute in a JUST company.

Community engagement

Interactions with communities are becoming necessary as companies integrate further into the locations where they are based. Take Amazon’s recent search for new headquarters as an example. It

garnered both excitement and criticism

from the communities involved, with New York recently announcing the creation of a

Community Advisory Committee

to help manage local input. It’s evident that companies like Amazon—which has a significant impact on the local job market, housing market, and population—will need to look at ways it can collaborate with and support community members.

In this new age of corporate governance, issues like gender equality, equal pay, diversity, and environmental responsibility are becoming second nature in daily business discussions. New stakes, however, will develop with regards to what it means to be a JUST company and what components need to come together to make a company both competitive and successful.

Kathy Bloomgarden is chief executive officer of

Ruder Finn Inc

.

and is also author of

Trust: The Secret Weapon of Effective Business Leaders

.

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